EU商学院

The Business Management program equips students with the concepts, theories and techniques to pursue a successful career in business leadership. Students will cover essential competencies, from finance and marketing to data analysis, ethics and social responsibility. They’ll become more analytical, creative and independent in their thinking. Student's management qualifications will equip them for a rewarding career in many areas of business. Graduates of this program have progressed to roles such as operations manager, business analyst, business development manager, executive sales manager, lead marketing officer and human resources advisor.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The BA (Hons) in Business Management degree provides students with a wide range of solid business and management skills. Students who successfully complete this degree may be interested in the following job positions:

Business Advisor

Business advisors provide information, support and guidance to businesspeople to help them fulfill their organization’s objectives. Advice on ways to grow, diversify the business and adapt a product for market success are commonly requested. Business advisors will also offer support on performance enhancement through technology and management theory and help with change management. Their tasks will also include preparing reports to management after undertaking in-depth market analysis and competitor benchmarking. Understanding current trends and the marketers key for their role.

Key skills needed to become a business advisor include data analysis, reporting and presentation. Both knowledge of business and finance is important.

Project Manager

A project manager’s job is to make sure that a project is completed on time and within a pre-defined budget. A résumé from a project manager will often highlight their ability to design schedules, budget, report and track on progress. These professionals will usually lead a multidisciplinary team and must coordinate and communicate well to ensure that each member knows their function and can complete a deliverable on time.

A project manager should have good organization and interpersonal skills. They should communicate and present confidently and be problem solvers.

Key Account Manager

Key account managers are in charge of the relationship and sales with a company’s most important clients. Their goal is to maximize both the company’s and client’s sales. They will work closely with the client on sales projections and actions to increase sell-out and will define pricing strategies in line with the company and client needs. They will also liaise with other departments within the organization such as client services, supply chain and marketing to ensure that the client’s goals are met.

Negotiation, interpersonal, business and communication skills are needed for this position.

Brand Manager

Brand managers are in charge of the marketing actions of a brand whose products may stretch across several markets. Brand managers will plan, create and implement strategic marketing campaigns for their product lines. Their duties include market research, promotional and advertising campaigns, budgeting, tracking sales and market share, among others. These professionals work within the marketing department reporting to a marketing director.