EU商学院

The BA (Hons) in Business Management (International Business) program gives you a cohesive education touching upon all aspects related to the international business arena. You will analyze international environments through economics, strategy, law, finance, marketing and trade. The program prepares you for today’s increasingly globalized world of business from a cross-cultural perspective. As a graduate, you will be prepared to start your own international business, join an already existing company or help to expand a local company’s international reach.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Career Options

The BA (Hons) in Business Management with a pathway in international business provides students with the skill set they need to succeed in the increasingly globalized business world. Students who successfully complete this degree may be interested in the following job positions:

Purchasing Manager

Purchasing managers are responsible for creating and executing purchasing strategies within an organization. They will source and select vendors, negotiate prices and contractual terms and conditions, make orders, track deliveries and monitor and forecast future demand levels, among others. Building trust with suppliers and clearly communicating and detailing product technical information is key for success.

The skills required to become a purchasing manager include negotiation, data collection and analysis as well as leadership.

International Sales Manager

Selling products overseas is the responsibility of international sales managers. Usually in charge of a specific geographical area, they work to optimize their product’s presence, distribution and sales abroad within budget and to achieve an organization’s objectives. To succeed, these professionals need to have an in-depth understanding of the culture, laws and market dynamics of the country in which they are selling.

An international sales manager will have strong interpersonal and communication skills for establishing trust with clients. They will be analytical, proactive and detailed in research and good with numbers. Knowledge of finance is needed.

Business Development Manager

Business development managers will create and implement business plans to grow a company. They will look for opportunities in current markets by expanding to new sectors or will look for opportunities overseas. To succeed in international markets, knowledge of local culture, language, government regulations, competitors and markets are required. These professionals will look to expand the current client portfolio and make new contacts. Competitor and market information must be collected and analyzed by a professional within this area.

Program Manager

Program managers coordinate all projects that are taking place within an organization to ensure that they are aligned and will work toward accomplishing the organization’s overriding long-term goals and mission statement. With a global vision of the strategic direction needed by an organization, program managers develop new project proposals and will request funding for their implementation as well as tracking current project progress. Knowledge of industry standards and the latest state-of-the-art processes and technology are needed.