EU商学院

The BA (Hons) in Business Management (Marketing) program gives students the right knowledge and tools to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Career Options

The BA (Hons) in Business Management with a pathway in marketing provides students with an advanced business skill set as well as marketing know-how. Students who successfully complete this degree may be interested in the following job positions:

Trade Marketing Manager

Point of sale is where the final purchasing decision takes place. Trade marketing managers are in charge of ensuring that a product and brand are implemented correctly in a sales outlet. Their tasks include elaborating promotional materials including displays, optimizing assortments, promotions and creating sell-in actions, such as discounts for bulk purchases. They may also be in charge of creating digital campaigns with clients and in participating in special events.

The skill set required to become a trade marketing manager include data analysis, negotiation, communication and interpersonal skills.

Consumer Insights Manager

Consumer insights managers have a deep understanding of what a consumer really seeks from a product. Typically based within a marketing intelligence department, this professional analyzes data and interacts with consumers to discover the reasons behind consumer behavior, attitudes and needs in order to help determine new product launches, product optimization and campaigns. They will also track market and consumer trends.

A consumer insights manager is analytical and will have knowledge of market research. Presentation as well as good communication and interpersonal skills are needed for this position.

Marketing Manager

Marketing managers are in charge of planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Their tasks include market segmentation, research, promotion, advertising campaigns and reports as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.

Media Planner

Media planners advertise a company’s products and services across different advertising platforms (on- and offline). Depending on the organization’s goals, their objectives may include target reach, creating awareness or generating leads. They achieve the objective by determining and investing in the best media outlets for investment. They will work to ensure visibility of campaigns during key sales periods. These professionals manage large budgets and analyze campaigns for effectiveness in message delivery and reach.