EU商学院

Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The Bachelor of Arts in Digital Business, Design & Innovation degree provides students with business knowledge and specialist skills particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:

Product Transformation Officer

Product transformation officers are responsible for an organization’s product and innovation strategy to ensure that it is optimal for the target audience. They will either devise new products or fine tune or transform existing ones in order to satisfy current and future consumer needs profitably. Their tasks include creating product strategy, product design, market research and project management for new product development and its implementation.

The skills needed by a product transformation officer are leadership, consumer understanding, vision and data analysis as well as finance.

Digital Brand Manager

The duties of a digital brand manager include developing campaigns, creating and implementing an email marketing strategy, engaging users on social networks, promoting posts and writing copy, among many others. A digital brand manager is constantly evaluating results to ensure campaigns are optimal for lead generation and sales conversion.

A digital brand manager requires good analytical, research and creativity skills as well as knowledge of marketing.

Digital Transformation Manager

Digital transformation managers are in charge of reviewing existing processes, structures and roles within an organization and for optimizing them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead on the design, development and implementation of technological solutions. Change management tasks will also be undertaken by this professional to ensure project acceptance.

This professional should have good organizational, planning, project management and people management skills.

Business Analyst

Business analysts are responsible for solving problems that affect a company’s performance and efficiency. Among other tasks, they are responsible for collecting data needed for decision-making, undertaking market research, recommending changes, implementation and quality control of the implemented system to enhance company efficiency. They will create IT solutions and will be involved in the design and modification of systems.

A business analyst will be required to have a business background and IT knowledge as well as good interpersonal and presentation skills.

Areas of Work

The Bachelor of Arts in Digital Business, Design & Innovation degree will provide students with specific skills needed to work across several sectors especially in the digital world together business knowledge across major business disciplines.