新加坡管理发展学院

Programme Objectives

The programme aims to establish an understanding of the creative process of fashion communication through visual development and visual storytelling exploring creative problem solving for fashion image and text within the fashion industry. The programme prepares students for a career in the highly competitive sector of the fashion industry by ensuring that graduates have the necessary combination of creative, technical, intellectual and communication skills.

As creative visual communicators and visual marketers students will explore and exploit cutting edge practices in the visualisation and promotion of fashion. Students, through the independent and negotiated strategy of the learning on the programme, have the opportunity to create a tailored learning experience specific to their aspiration and evaluated needs specialising in a particular specialist field of creative fashion communication such as fashion film, fashion photography, fashion journalism, fashion illustration or styling.

The overall aims of the programme are to:

Provide a progressive education in Fashion Communication that focuses on experimental and creative approaches for the development of contemporary and original fashion media and communication solutions

Enable students to develop a creative and critical approach within a design-led environment with a focus on innovative image making, fashion writing, photography, fashion illustration and fashion marketing and promotion with an awareness of emerging technology

Enable students to acquire and develop knowledge and expertise in the application of specialist skills, techniques, processes and technologies relating to the fashion communication and promotion.

Prepare students with the knowledge and understanding to establish themselves within a local, regional, national and international profile within their chosen fashion specialist field of creative fashion communication such as fashion branding, fashion journalism fashion marketing, fashion media or fashion film

Enable students to evaluate fashion media and its constituent aspects of research, design, development, innovation, production and styling within cultural and professional contexts to inform their practice and develop their critical abilities

Encourage the development of independent thinking and judgement and apply them to critical, creative, and professional practices Engage in work related experiences and industry placements promoting employability and career readiness for working in fashion and the related businesses within the fashion industry