密歇根州立大学广告创意文学学士学位专业介绍–密歇根州立大学

密歇根州立大学

密歇根州立大学-广告创意文学学士学位

Bachelor of Arts in Advertising Creative(本科)

院校名称密歇根州立大学
院校排名136

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

The undergraduate advertising creative program prepares students to work in advertising and related industries, as art directors and/or copywriters. Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and, if appropriate, the sounds of the message. The advertising creative program is focused on those who actually create the advertisement.

Students receive a broad liberal arts background, as well as a strong overview of the advertising process that provides them with an understanding of the strategy, research, and other functions necessary to effective advertising. However, greater depth of training is dedicated to helping students develop advertising art direction and copywriting skills. Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation. These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, web design, electronic commerce, and more.

Internships and other cooperative educational opportunities are encouraged in the program. Co-curricular activities include multiple student clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities.

所属院系

进入哪个院系学习？

College of Communication Arts and Sciences

中国学生入学要求

为来自中国的学生设计

MSU strongly encourages a college preparatory curriculum in high school. High school GPA is 3.5-4.0. English language requirement: Test of English as a Foreign Language (TOEFL): Internet-based test: sRegular admission: Score of 79 with no subscore below 17, International English Language Testing System (IELTS) - Regular admission: Score of 6.5 or higher, Pearson Test of English Academic (PTE A) - Minimum score of 53; minimum sub score requirement of 48.

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课程信息

学制：全日制(120 学分)

学费：US$41,330.00 (¥ 267,566) /年

开学时间：2022九月1日

申请截止日期：预计在February 2023

留学地点：College of Communication Arts and Sciences404 Wilson Road, Room 287,Communication Arts and Sciences Building,EAST LANSING,Michigan,48824, United States